Paying for On-Patent Pharmaceuticals

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Paying for On-Patent Pharmaceuticals

In this article we propose a new approach to pricing for patent-protected (on-patent) pharmaceuticals. We describe and define limit pricing as a method for drug companies to maximize revenue for their investment by offering budget-neutral pricing to encourage early adoption by payers. Under this approach, payers are incentivized to adopt innovative but expensive drugs more quickly if drug compa...

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ژورنال

عنوان ژورنال: Journal of Ambulatory Care Management

سال: 2016

ISSN: 0148-9917

DOI: 10.1097/jac.0000000000000136